LOGO DESIGN

What is a Logo?

lo·go

ˈlōgō/

noun

noun: logo; plural noun: logos

1. 1.

   a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

   "the Olympic logo was emblazoned across their jackets"

   synonyms:

   emblem, trademark, brand, device, figure, symbol, design, sign, mark; More insignia, crest, seal "a sweatshirt with the company logo"

Origin

1930s: abbreviation of logogram or logotype.

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50 Tips when designing a logo.

PREPARATION

01. Research your audience

02. Immerse yourself in the brand

03. Keep all your sketches

04. Do your online research

05. Fight the temptation to imitate

06. Don't let clients dictate

07. Create a board and rip it up

INITIAL DESIGN WORK

08. Sketch it out

09. Create vectors

10. Use smart objects

NAILING THE TYPOGRAPHY

11. Choose your typeface carefully

12. Adapt an existing typeface

13. Avoid gimmicky fonts

14. Make the type match the brand

15. Consider a type-only approach

USE OF SPACE

16. Think about the space around your logo design

17. Use negative space effectively

18. Don't overdo it

GRAPHIC DESIGN

19. Make your design active, not passive

20. Cultural differences

21. Consider tones as well as colors

22. Be experimental

KEEP IT CLEAN AND MODERN

23. Don't use more than two fonts

24. Ensure it works on dark backgrounds

25. Keep abreast of trends

26. Subtract as much as possible

27. If in doubt, leave it out

28. Don't try to do too much

29. Create a lock up version

30. Make your logo design responsive

FUNCTIONALITY

31. Create different size versions

32. Make it legible

33. Create non-print variants

34. Make it future-proof

BUSINESS CONSIDERATIONS

35. Don't confuse 'logo' with 'brand'

36. Get the tone right

FEEDBACK

37. Show your logo design around

38. Stick to your convictions

39. Ask the client specific questions

40. Test it internationally

41. Check for hidden words

42. Expect your logo redesign to be panned

STYLE GUIDES

43. Create a logo style guide

44. Dictate color options

45. Specify sizes

46. Advise on positioning

47. Advise on spacing

48. Define no-nos

GOING FURTHER

49. Download the logo design flowchart

Still not sure where to begin with logo design? No problem. Deliver winning logo designs every time by following the step-by-step processes in Johnson Banks' foolproof flowchart.

50. Further reading

• The biggest mistakes logo designers make
• Logo design: 5 questions to ask about the brand
• The 10 biggest logo redesigns of 2012
• Read more logo-related posts here

Joshua Towns

Portfolio Requirements: Business Deliverables

We will be covering the following subjects throughout the class, and you will be expected to deliver assignments connected to these concepts throughout the quarter. The assignments will be designated at the discretion of the professor.

o   Logo

o   Business Card

       

o   Demo Reel Wraparound Cover and Disc Label
                           

 

o   Letterhead

o   Resume  

o   Invoice

o   Website Comp    http://townscharacterrigger.blogspot.com/

o   Booth Design

o   Beginning Career Research

Method Studios

Press Contact

Melissa Knight
P: +1 310 434 6500
melissa.knight@methodstudios.com

 

Crytek

 Great Hills Corporate Center
9050 North Capital of Texas Hwy, Ste. III-260
Austin, TX 78759
United States
http://www.crytek.com/contact
jobscrytek.com

PIXOMONDO | Los Angeles

903 Colorado Ave | Suite 100
Santa Monica,  CA 90401, USA
Fon +1 (310) 394 0555
 mail@pixomondo.com

 

Wolf&Crow

STUDIO
11725 Mississippi Ave.
Los Angeles, CA 90025
310.873.3733
info@wolfandcrow.com

 

EAST COAST
Tara Averill
tara@representationco.com
212-343-8085
John Robertson
john@representationco.com
212-343-8085

BETHESDA SOFTWORKS LLC

  

1370 Piccard Drive Suite 120

Rockville, MD 20850 

GENERAL INFO

(301) 926-8300

info@bethsoft.com 

Saber Interactive

US Office:

4 Winthrop Place
Maplewood, NJ 07040
Telephone: (877) 681-3973

GlassWorks

Internship (London)

33/34 Great Pulteney St
London W1F 9NP
Call: +44 (0)20 7434 1182
Email: production@glassworks.co.uk

 

mailto:intern.jobs@glassworks.co.uk

   

 

Please start to fill this out today in class in beginning your research for how you want to present yourself professionally. We can change some of this throughout the quarter but we need to start somewhere so here is a great place to start.

NAME: Joshua Towns 
 

VEHICLE: 3D Rigs, Models
 

COPY POINTS: Im a straight to the point kind of person, I work well in teams and STRIVE to SUCCEED on even the smallest of details. WILLING TO ACCEPT, AND DRIVE DIRECTION. CAN ANALYZE 3D FORM, ABLE TO TAKE RESPONSIBILITY OF PROJECT WORKFLOW, ANTICIPATE THE NEEDS OF THE ARTISTS TO STREAMLINE THEir PRODUCTIVITY

TARGET AUDIENCE: Studios, game companies, production companies.

ATTITUDES:  accurate to what is required, Adaptable to the situation at hand. Excellent People skills, Problem solving, TIMELY

SINGLE MESSAGE: CUSTOM Tailored COMPLETELY Adaptive. 
 

ADDITIONAL NOTES: color schemes: light blue (day blue) and steel      fonts: Segoe UI     symbols:

 

Studio Work 

 

 

This is the close up of 1 of the rigs in maya, this rig features blend shapes that allow the spheres to follow the mesh.

 This is a distance shot of the Rig, the model is skinned, and waiting for controls for the body

 This is a female biped distance shot, this model is almost complete, and has controls for most of the body.

 This is a close up of the female biped, she has multiple facial controls and multiple secondary features associated with the controls.

 This is a rig in 3ds max, the character is almost complete, and requires finger controls on his right hand. This is showing how the rig will look from an animators perspective.

 This is the inner working of the character in 3ds max. This is shoiwing the helpers, and bones of the Rig.

MidQuarter Grading Rubric. (Rubric was graded based on assumptions for midterm.)

Final Animations.

Final Machinist Animation

Final Female Animation

Final Abomination Animation

 

Final Machinist Limitation Render

Final Female Limitation Render

  

Final Abomination Limitation Render

Meeting Sheet

Ben Gaspers

Portfolio Requirements: Business Deliverables

We will be covering the following subjects throughout the class, and you will be expected to deliver assignments connected to these concepts throughout the quarter. The assignments will be designated at the discretion of the professor.

o   Logo

 

                      

o   Business Card

Front

Back

o   Demo Reel Wraparound Cover and Disc Label

Demo Reel Wraparound Cover

Disc Label

o   Letterhead

o   Resume

o   Invoice

  

o   Website Comp

o   Booth Design

o   Beginning Career Research

Please start to fill this out today in class in beginning your research for how you want to present yourself professionally. We can change some of this throughout the quarter but we need to start somewhere so here is a great place to start.

NAME:  BG Studios
             Intrepid aesthetics
 

VEHICLE:  Web, print, video games, animation (dvd and film)

 

COPY POINTS: My focus is to create art that can be integrated between platforms, that satisfies the artistic and aesthetic values of my clients. whether they require a storyboard timeline, a comic book, character conceptualization, illustrations, or an additional animator, I can provide an appropriate assist.
 

TARGET AUDIENCE: All ages with a focus on 15+,  Comic production companies, 2d animation studios, and video game designers.
 

ATTITUDES: adaptability, tenacity, and people skills.
 

SINGLE MESSAGE:  "Dynamic Artistic Ideation"  

ADDITIONAL NOTES: Job Search

Marvel - Pencils / Inks: New York

Wizards of the Coast - Illustrator / Painter: Online correspondence

BentoBox - 2D Animator: Atlanta
Platinum Lionhead Studios - Animation: Atlanta
Cartoon Network - 2D Animation: Atlanta

STUDIO WORK:

Andrea Fiorito

Portfolio Requirements: Business Deliverables

We will be covering the following subjects throughout the class, and you will be expected to deliver assignments connected to these concepts throughout the quarter. The assignments will be designated at the discretion of the professor.

o   Logo

o   Business Card

o   Demo Reel Wraparound Cover and Disc Label

o   Letterhead

o   Resume

o   Invoice

o   Website Comp
http://aiwmaa470winter2014.blogspot.com/2014/01/andrea-fiorito.html

o   Booth Design

o   Beginning Career Research

Please start to fill this out today in class in beginning your research for how you want to present yourself professionally. We can change some of this throughout the quarter but we need to start somewhere so here is a great place to start.

NAME:
 

VEHICLE:
 Digital ink prints, Online artwork posts

COPY POINTS: Character Design,
 

TARGET AUDIENCE:
 young adults ranging from older teens 16 to 21

ATTITUDES: eccentric, Flexible
 

SINGLE MESSAGE: Make what others cannot
 

ADDITIONAL NOTES:

 Facial Expressions

Action Poses

Turnarounds

Scene

Alternate Outline